stop using broad match in google ads

An Open Letter to Marketing Agencies: STOP USING BROAD MATCH

< 1 minute Dear Marketing Agency, I assumed every Agency used their clients’ budget effectively…boy was I wrong. STOP USING BROAD MATCH I am only writing this short little piece to shed light that, yes, even in 2020 we are still dealing with marketing agencies running PPC campaigns for clients using broad match (and only broad match). I’m […]