If you didn't know, last friday Warner Bros. released its newest superhero movie: "Birds of Prey: And the Fantabulous Emancipation of One Harley Quinn."
However, after an abismal opening weekend of only $33 million, the name of the movie was changed to, "Harley Quinn: Birds of Prey".
Harley Quinn has better SEO
A spokesperson from Warner Bros. told the media, "the name change is part of a 'search expansion for ticket sites', making it easier for people to find the movie."
Moviegoers didn't recognize what "Birds of Prey" was about, Warner Bros. decided to change the name of the movie itself in order to help online searchers find movie tickets.
As we can see above, the weight of Harley Quinn search impressions were a correct action to take in terms of SEO.
The fact is, Harley Quinn is more brand-able based on search volume than the original title, and the search impressions surrounding the weekend of movie searchers proved that point.
Whether or not the move to change the title will bring the movie back into the black remains to be seen.
This story alone goes to show you the power of SEO and branding, whether you're a multi-billion dollar company, or a small business down the street.
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