"Run Paid Ads to Boost Organic Rankings"
Telling clients as an SEO consultant that running paid ads so that Google knows your site is getting traffic will help boost your site's rankings...
I can't. I just can't deal with people giving really bad advice.
"Never have I ever ranked websites where I 'needed' to run paid traffic."
On the contrary, the biggest website I've ranked to date was in an industry were you couldn't even run paid ads (vaping). You can read more about that here.
It just really irritates me when SEO's give bad advice and they claim to be SEO consultants. It's really upsetting to me. Maybe that's just something on my end that I have to get over with.
Maybe it's a heart, or a brain or logic issue with me. But that's not the way to go and I think it's bad advice and I wouldn't do it. If someone's giving you that advice I wouldn't...I just wouldn't take it.
In fact, I would run in the opposite direction because if they're telling you that advice with the intention of Google specifically ranking your site in the future "because you're running paid ads", is completely false and bad advice.
What You Should Do Instead
So with that being said, what you should tell them to do instead?
If you want to run paid ads, that is great!
Google Paid ads work!
But DO NOT say that they help with SEO, because in no way, shape or form do running paid ads help boost your relevance for the organic SERPS.
If you run paid ads in Google's web browser, you will come up top, middle or bottom of the search results somewhere inside a dedicated space for paid ad placements.
But we're talking about increasing your websites' organic search rankings in search...
"The relevancy of your content in context of the search intent, is the most important thing."
You need to be answering questions and providing value better than anyone else that is ranking for that search term.
👇👇 Practical SEO TIP 👇👇
I know it seems really simple, that's because it is...
- Look at the top 10 search results for the word you want to rank for (literally open them up in separate tabs).
- Digest and aggregate that information into your 'own version'. Make it the best source -- don't copy and paste, but use that data to understand the context of the search intent and write better content.
- Run word counter on every single one of those articles in the top 10 for that search result. If the average page count of the top 10 pages is 800 words, you are going to want to make sure your page is going into more depth answering the question, and you will want to have a higher word count.
Longer Content Tends to Rank Higher in Google.
"The average Google first page result contains 1,890 words."
This is why I always suggest writing in depth article that get close to 2,000 words. Here's a link to the study done by Brian Dean at Backlinko that confirms these stats.
This does two things:
- You become more knowledgeable on answering the search intent, becoming a thought leader on that specific topic (regardless if you ever rank #1).
- You increase your chances of ranking in the SERPS because you've written very high quality content.
This is the type of strategy and advice you should be giving as an SEO consultant, and not telling clients to run paid ads so their website "looks like it's getting traffic in Google" and in turn will Google will favor you in the organic search results.
It's a horrible myth and honestly irritating to other SEOs because you give people a bad perception of SEOs. That is not what any SEO should be telling anyone to do.
- Research and analyze the content that's already ranking on the first page for your targeted search.
- Provide Value in the form of long form written content on your website in context of the search intent you're trying to rank for.
- Don't run paid ads just to increase your chances to 'catch' in the organic search results (SERPS).
- Enjoy the process of becoming a thought leader in your area of expertise.
I enjoy writing on topics such as SEO, Lead Generation and Digital Marketing Trends.
If you got value from this article, I would love for you to tweet me @RichPriebeJr and let me know your biggest takeaway 😉